MuxIP to Launch New FAST and Broadcast Channels for FEVA TV

MUXIP TO LAUNCH NEW FAST AND BROADCAST CHANNELS FOR FEVA TV 

 MuxIP’s FASTHub Platform to Help FEVA TV Expand Further into U.S. Market 

FOR RELEASE ON: TUESDAY, AUGUST 15, 2023 

 LOS ANGELES – MuxIP, a leading provider of automated solutions for ad-supported streaming, today announced that it will launch four new FAST (Free Ad-Supported Streaming Television) and broadcast channels for FEVA TV, a leading distributor of Black content, focusing mainly on African, Black and Caribbean film, television, and music. The new channels, and subsequent distribution on Roku, LG, Amazon FreeVee, and Samsung TV+, among other outlets, will enable FEVA TV to gain greater audience levels in the U.S. market. 

 FEVA TV has operated as an international TV channel since 2014 and as a FAST channel network of shows that include ‘Desperate Housegirls,’ Shuga,’ ‘Cooking with Love,’ ‘Changamka,’ and others, with a wide catalog of content ranging from reggae music videos, Afrobeat music video countdown, Caribbean movies, and other entertainment, news, and documentary programs that cater to the African, Black and Caribbean audience in several countries.  

 “The strength of our network’s success lies in innovation, and FAST channels are a proven means of securing loyal viewers to programs that address the African, Black and Caribbean communities in North America,” said Elisha Baza, the senior vice president of distribution for FEVA TV. “With MuxIP, we know that we can expand into the U.S. market with a range of content types – including live FAST channels – as well as flexible distribution across digital broadcast sub-channels. This is the right time for us to expand our FAST line-up, with the right partner.” 

 A Horowitz Research study published earlier in 2023 demonstrated that 80% of Black television viewers in the U.S. use FAST services, as compared to 69% for consumers overall, according to the Horowitz Focus Black Volume 1: Subscriptions survey. At least 45% of Black TV content viewers use services such as Pluto TV and Tubi TV at least once in the past month, compared to 35% of total market consumers.  

 “The content mix of FEVA TV is perfect for FAST, as it super-serves an audience that is classically underserved – Black TV viewers,” said Jonathan French, senior vice president of sales and business development for MuxIP. “The FEVA TV group has grown steadily over the past decade, and we know we have great content to offer to the widest range of FAST platforms in the U.S. market.” 

 About FEVA TV 

 FEVA TV is an international TV channel that focuses on African, Black and Caribbean content, a spiced up variety that keeps viewers glued to our channel. It is the first 24-hour Black Television station in Canada, and is carried by all leading platforms in Canada including ROGERS (Channel 883), BELL (channel 2462) and EASTLINK (channel 724). These successes have led to major TV deals in the Caribbean including FLOW, DIGICELL and THE CABLE as well as AZAM TV in Africa. These partnerships give FEVA TV coverage and popularity in over 26 countries.  

About MuxIP 

 MuxIP is a global leader in powering the rapidly growing TV business model centered on Free Ad-Supported Streaming Television (FAST). The company’s patented, cloud-based SaaS technology offers intuitive and powerful tools that allow content owners and media companies to create, monetize and distribute FAST linear channels on the leading distribution platforms. MuxIP’s patented solutions seamlessly automate every facet of ad-supported streaming by simplifying content preparation, channel scheduling, live event streaming and all of the core components of dynamic video advertising while enabling best-in-class monetization and distribution. Connect with MuxIP on LinkedIn, Facebook, Twitter and at MuxIP.com. 

 EDITOR’S NOTE: if you would like a color photograph of Jonathan French, senior vice president of sales and business development for MuxIP; Elisha Baza, the senior vice president of distribution for FEVA TV;, screenshots of MuxIP products or FEVA TV content, please contact Chris Pfaff at chris@chrispfafftechmedia.com or +1-201-218-0262